South Africans smoking more cigars as cigarette usage declines
In a plush bar in Johannesburg, Sizwe Ncapayi leans against a gleaming wooden bar counter, strikes a match and – with a flick of his wrist – lights a thick cigar. The businessman smacks his lips as he takes a puff. Ncapayi swirls the smoke in his mouth, rolls his eyes, exhales rapidly and declares, “Wonderful flavor!” The cigar he holds between thumb and forefinger while sipping his cognac and chatting with his lovely companion is a Cuban Cohiba that costs well over US$ 100. Ncapayi says he spends “quite a lot each month” on cigars, “but not as much as some people over here.” Most good quality cigars on sale in South Africa range in price from US$ 6 to $50 each. But there are others that are far more extravagant, such as the world’s most expensive cigar – the cognac-infused His Majesty’s Reserve brand. It’s made by the United States-based company Gurkha and produced in the Dominican Republic. It costs US$ 750. That’s almost 6,000 South African rands for a single smoke. “No ways would I pay so much for one cigar,” Ncapayi says, scoffing, adding, “but I know quite a few people here who would.” The young entrepreneur smokes mainly cigars, he says, “because it shows people that I am now able to afford the finer things in life … When smoking a cigar, you are like, achieving. You’ll be not smoking as such but making yourself big, advertising yourself.” New cigar smokers: young, black and very successful Ncapayi is typical of a new, rising breed of cigar smokers, according to Colin Wesley, South Africa’s leading cigar trader, who supplies most tobacconists in the country. These new cigar smokers, he says, are young, black and extremely successful
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South Africans smoking more cigars as cigarette usage declines
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